Understand your audience. Accelerate your growth.

SMART Personas identify the consumers you should target to maximize ROI on your social media and email marketing spend.

Build My Personas
The Problem

Your resources are too valuable to waste targeting the wrong audience.

You are not sure who your customers are

Your email campaigns are less effective

You worry you’re wasting resources on the wrong platforms and channels

You struggle to craft effective messages that impact behaviors

SMART Personas help you visualize your customers

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The Evolution of Audience Insights

Traditionally, personas have relied on customer surveys and complex segmentation—an approach that was often expensive and time-consuming.

Now, with cutting-edge technology and advanced tools, we have revolutionized that process. By combining raw data from 250 million consumers with our proven expertise, we uncover hidden patterns, behaviors, and trends.

The result? SMART (Strategically Mapping Audiences with Real-Time Traits) Personas that empower you to make data-driven decisions with confidence.

How it works

Move toward data-driven decisions

1

Discovery and Planning

We will start the process with the end in mind. Be prepared to talk about how you will use the personas and what subgroups should be considered in the process.

2

Prep Lists (if needed)

In many cases, we will want to create personas based on your customers or contact list. This will require 'hashing' or anonymizing the emails for security prior to uploading to the secure server.

3

Matching

If contacts are used, there's typically about a 70% match rate from emails to the SMART Personas database. When a contact list is not used, we will match as closely to available variables.

4

Persona Development

With over 15k variables available, we identify the strongest combination of variables to create actionable personas. The details are carefully crafted to explain the differences you care about.

5

Reporting and Deployment

Our detailed report will highlight the most important aspects of each persona. We will work with your team to create a deployment plan, identifying the best way to address each persona.

Why Work with Us

Gain clarity and confidence

1. Innovation Rooted in Experience
With 20+ years in market research, we’ve mastered audience segmentation. Now, we’re transforming persona development with cutting-edge technology, combining deep expertise with data-driven automation.

2. AI-Powered Precision
We use advanced AI tools to analyze data from 250 million consumers, creating personas that are both insightful and actionable, allowing you to target the right audiences with confidence.

3. Faster and Less Expensive
Traditional persona development is slow and costly. SMARTPersonas deliver actionable insights quickly so you can optimize campaigns and maximize ROI without wasting time or resources.

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"I see immense value in this. It's something we've been trying to get at for a decade without doing a huge study and talking to everyone walking in the door."

Samir Idnani

Owner, NaanStop

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"This is such a valuable insight to help our marketing dollars go where they need to go."

Lauren Fernandez

Owner, Full Course

Let's cultivate insights together

Contact us today for tailored market research solutions that meet your needs.

FAQs

Curious about something? Let us clarify

How are SMART Personas different from traditional personas?

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Traditional personas rely on surveys and qualitative research, which can be time-consuming and biased. SMART Personas use AI and real-world data from 250 million consumers, identifying behavioral patterns and demographic traits with greater accuracy and scale.

What kind of data do you use to create SMART Personas?

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We analyze a combination of demographic, behavioral, and transactional data from verified consumer sources. If you provide customer contact lists, we match them to our proprietary database to enhance insights.

Do you need our customer email list to build personas?

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Not necessarily. We can generate personas using broader market data, but if you provide hashed email addresses, we can match them to our database for a more precise analysis of your actual audience.

How accurate is the persona matching process?

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When using customer emails, we typically achieve a 70% match rate. For contact lists without emails, we match as closely as possible based on available demographic and behavioral variables.

How can SMART Personas be used for social media targeting?

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Our personas can be linked to platform-specific Targeting IDs, allowing you to create highly tailored social media ad campaigns. This ensures your ads reach the right audience segments with maximum efficiency.

What deliverables do we receive?

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You will receive a detailed PowerPoint report outlining key persona characteristics, behaviors, and recommended strategies for engagement. We also provide guidance on how to apply personas across marketing channels.

How long does the process take?

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Typically, SMART Persona development takes 2–4 weeks, depending on the data provided and the level of customization needed.

How can we apply SMART Personas to our marketing strategy?

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SMART Personas provide data-driven insights to refine messaging, optimize ad targeting, and improve overall marketing ROI. We offer guidance on best practices to help you integrate personas into your campaigns effectively.

Can I see a report example?

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Yes. We have a blinded example of a report available for download.

Download report