Understand your audience. Accelerate your growth.
SMART Personas provide data-driven insights to help you refine messaging, optimize ad target, and improve overall marketing ROI.
Your resources are too valuable to waste targeting the wrong audience.
You are not sure who your customers are
Your email campaigns are less effective
You worry you’re wasting resources on the wrong platforms and channels
You struggle to craft effective messages that impact behaviors
SMART Personas help you visualize your customers
The Evolution of Audience Insights
Traditionally, personas have relied on customer surveys and complex segmentation—an approach that was often expensive and time-consuming.
Now, with cutting-edge technology and advanced tools, we have revolutionized that process. By combining raw data from 250 million consumers with our proven expertise, we uncover hidden patterns, behaviors, and trends.
The result? SMART (Strategically Mapping Audiences with Real-Time Traits) Personas that empower you to make data-driven decisions with confidence.
Move toward data-driven decisions
1
Discovery and Planning
We will start the process with the end in mind. Be prepared to talk about how you will use the personas and what subgroups should be considered in the process.
2
Prep Lists (if needed)
In many cases, we will want to create personas based on your customers or contact list. This will require 'hashing' or anonymizing the emails for security prior to uploading to the secure server.
3
Matching
If contacts are used, there's typically about a 70% match rate from emails to the SMART Personas database. When a contact list is not used, we will match as closely to available variables.
4
Persona Development
With over 15,000 variables available, we identify the strongest combination of variables to create actionable personas. The details are carefully crafted to explain the differences you care about.
5
Reporting and Deployment
Our detailed report will highlight the most important aspects of each persona. We will work with your team to create a deployment plan, identifying the best way to address each persona.
Gain clarity and confidence
1. Innovation Rooted in Experience
With 20+ years in market research, we’ve mastered audience segmentation. Now, we’re transforming persona development with cutting-edge technology, combining deep expertise with data-driven automation.
2. AI-Powered Precision
We use advanced AI tools to analyze data from 250 million consumers, creating personas that are both insightful and actionable, allowing you to target the right audiences with confidence.
3. Faster and Less Expensive
Traditional persona development is slow and costly. SMART Personas deliver actionable insights quickly so you can optimize campaigns and maximize ROI without wasting time or resources.
"I see immense value in this. It's something we've been trying to get at for a decade without doing a huge study and talking to everyone walking in the door."
Samir Idnani
Owner, NaanStop
"This is such a valuable insight to help our marketing dollars go where they need to go."
Lauren Fernandez
Owner, Full Course
Let's cultivate insights together
Contact us today for tailored market research solutions that meet your needs.
Curious about something? Let us clarify
How are SMART Personas different from traditional personas?
What kind of data do you use to create SMART Personas?
Do you need our customer email list to build personas?
How accurate is the persona matching process?
How can SMART Personas be used for social media targeting?
What deliverables do we receive?
How long does the process take?
How can we apply SMART Personas to our marketing strategy?
Can I see a report example?
Yes. We have a blinded example of a report available for download.
